Getting the nation talking about later living

Grey Matters is our initiative to get the nation talking about retirement living and care in an open, clear and supportive way.

Our research shows 76% of people have not discussed their retirement options with the person they trust most to make a decision for them.

Do you know what your loved ones want from later life?


Later life should be fulfilling, a time for enjoying family and friends. Yet our research shows it can also be a time people avoid thinking about and planning for. At Anchor, we know the way to get the most out of your retirement years is to think ahead and start talking about later living with loved ones. Through Grey Matters we aim to help people and their families start having conversations about the important decisions and choices we all face as we get older, and to be proactive about later life.

The links below provide helpful information and resources we hope you will find useful and share. Tell us what you think by joining the #GreyMatters conversation on and our .

  • Grey Matters Guide

    Download our free guide for pointers on making well-informed plans and advice on how to start important conversations with your loved ones.

  • Why Grey Matters

    Our research shows that although one in three women and one in four men will need care at some point, later life is a time people avoid thinking about and planning for.

  • Conversation starters

    Have you discussed what your loved ones really want from life when they get older? Ice-breakers can help you broach sensitive subjects and keep the conversation going.

  • Real life experiences

    Find out how talking openly about later life with family and friends has helped other people feel confident when making important lifestyle decisions.