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Campaigns and research

Raising awareness of issues of importance to older people
  • Standing Up 4 Sitting Down
  • Grey Matters
  • Life Histories
  • A Minister for Older People
  • The Anchor Community Band
  • Tour de Terry
  • Anchor research

We run a wide range of campaigns and frequently undertake research to help raise awareness of issues that impact the lives of older people. 

Find out more about Anchor’s campaigns and research papers as well as what we have achieved through them, below.

  • Tour de Terry

    To mark the Queen's 90th birthday Terry Keen, a 69-year-old tenant at Anchor's Willow Glade retirement housing scheme in Surrey, embarked on a 1,500-mile cycle ride. Find out more.

  • The Anchor Community Band

    The Anchor Community Band came together to produce a charity single that celebrates the positive aspects of ageing and challenges stereotypes in a fun and inclusive way. Find out more.

  • A Minister for Older People

    Our Grey Pride campaign urges government to prepare better for the massive demographic changes taking place and calls for a dedicated Minister for Older People. Find out more.

  • Life Histories

    Everyone has a story to tell. Taking the time to listen to and learn from the memories and experiences of older generations can be hugely rewarding – for younger and older people alike. Find out more.

  • Grey Matters

    Grey Matters is our initiative to get the nation talking about retirement living and care in an open, clear and supportive way. Find out more.

  • Standing Up 4 Sitting Down

    We are Standing Up 4 Sitting Down and calling on shops to help older people access the high street by providing adequate seating in public spaces. Find out more.

Anchor research

Anchor produces research papers on a range of topics that impact the lives of older people.

Find out more

Latest Updates

Poor “public transport etiquette” cutting off a lifeline for older people
1 Feb 2019

Anchor Hanover is urgently calling on the nation to change its poor ‘public transport etiquette’ as new research reveals how a lack of interaction is fuelling a loneliness epidemic among older people.

Jane Ashcroft's comments on the NHS 10-year plan
9 Jan 2019

Jane Ashcroft, Anchor Hanover's Chief Executive, comments on Health Secretary Matt Hancock's announcement about the NHS's 10-year plan.

Anchor care homes help community tackle isolation and loneliness at Christmas
10 Dec 2018

An array of Anchor care homes across England are inviting older people in their local communities to join residents and staff for their 2018 Christmas Day celebrations.

Anchor Hanover Group created
3 Dec 2018

Anchor Hanover, England’s largest provider of care and housing for older people, has been formed from the successful merger of Hanover Housing Association and Anchor Trust.

Anchor Chief Executive retains prestigious Grand Prix award
30 Nov 2018

For the second year running, Anchor Chief Executive Jane Ashcroft CBE has won the prestigious Grand Prix award at the HealthInvestor ‘Power 50’ ceremony.

Anchor has most outstanding ratings out of all providers across the country
12 Nov 2018

With nine care homes rated as outstanding by the Care Quality Commission (CQC), Anchor now has the most outstanding ratings out of large providers of residential care for older people.

Anchor’s 50th anniversary reception at the House of Lords
2 Nov 2018

Anchor have this week held a celebratory reception at the House of Lords to mark the organisation’s 50th year.

Outstanding Birkenhead Court care home praised by care regulator
12 Oct 2018

Birkenhead Court care home in Birkenhead has been rated outstanding by inspectors from regulator the Care Quality Commission (CQC).

Anchor and Hanover happy to proceed with proposed merger
4 Oct 2018

Discussions between Anchor and Hanover have concluded positively with both organisations confirming they are happy to proceed with a proposed merger.

Jane Ashcroft's letter on the Government's care pledges appears in Daily Telegraph
3 Oct 2018

A letter written by Jane Ashcroft, Anchor's Chief Executive, on the Government's latest care pledges has featured in Daily Telegraph today.

Bishopstoke Park chosen as a finalist at the Sunday Times British Homes Awards
25 Sep 2018

The team at Bishopstoke Park retirement village have celebrated being finalists in the Sunday Times British Homes Awards.

Anchor converts to a Community Benefit Society
12 Sep 2018

Anchor today converted to a Community Benefit Society.

Clayburn Court’s Rob Devonshire wins Chef of the Year 2018
6 Sep 2018

Rob Devonshire, Head Chef at Clayburn Court care home in Peterborough has won the prestigious Chef of the Year competition.

Sculptor unveils work so fellow tenants can enjoy it
31 Aug 2018

A sculptor has unveiled one of his creations in the garden of his retirement housing property in Milton Keynes.

Jane Ashcroft expresses concerns about successive governments failure to address the social care crisis
30 Aug 2018

Anchor’s Chief Executive Jane Ashcroft CBE has been featured in the national media after expressing concerns about successive governments failing to address the social care crisis.

Anchor’s Chef of the Year short list announced
28 Aug 2018

The short list for Anchor’s Chef of the Year has been announced and eight of our top care home chefs will be showing off their culinary skills at a special ‘cook-off’ event in Birmingham’s University.

Housing association chiefs welcome Government announcement to scrap housing funding proposals
10 Aug 2018

Three housing chief executives have welcomed the Government’s announcement to scrap plans to cap service charges in retirement housing properties.

Anchor 50th anniversary parties raise funds for Contact The Elderly
24 Jul 2018

Anchor locations throughout the country have been celebrating our half-century and raising funds for the charity Contact The Elderly.

Michelin Star Chef to be head judge at Chef of the Year 2018
20 Jul 2018

A Michelin Star chef at one of Birmingham’s most distinguished restaurants is to decide who will be crowned Anchor’s Chef of the Year winner.

Shadow non-executive board chosen for proposed Anchor Hanover Group
29 Jun 2018

The Shadow Board for the organisation that would be formed from the merger of Anchor and Hanover has been named.

HRH Princess Alexandra visits Bishopstoke Park marking Anchor’s 50th anniversary
28 Jun 2018

Her Royal Highness Princess Alexandra, Patron of Anchor Trust, was welcomed today by residents and staff at Anchor’s flagship retirement village, Bishopstoke Park in Eastleigh, Hampshire.

75% of people would support the appointment of a Minister for Older People
22 Jun 2018

New research by Anchor has found that 75% of people would support the appointment of a Minister for Older People.

Social care sector unites to warn of an impending workforce crisis and raise the perception of care
21 Jun 2018

A host of influential social care organisations have united to warn Health Secretary Jeremy Hunt of an impending workforce crisis and the dire need to improve the public perception of social care.

Jane Ashcroft's letter appears in Daily Telegraph
15 Jun 2018

A letter written by Jane Ashcroft, Anchor's Chief Executive, has featured in Daily Telegraph today.

Anchor wins Residential Care Provider of the Year
14 Jun 2018

Anchor has won ‘Residential Care Provider of the Year’ at one of the most prestigious award ceremonies of the year for the health and care sectors.

Anchor win IoIC internal communications awards
6 Jun 2018

Anchor’s Internal Communications team have been celebrating an array of award wins this week.

Fitness fan Brett Jenkins makes it to the finals
29 May 2018

Brett Jenkins has made it as a finalist for the Physical Activity Champions in the UK Active Awards for his outstanding work in changing the lives of older people.

Proposed merger of Anchor and Hanover
24 May 2018

Hanover and Anchor, two organisations specialising in housing, care and support services to older people, are in talks about merging.

Anchor’s long-running Grey Pride campaign calling for a Minister for Older People has been boosted by The Daily Express
23 May 2018

Anchor’s long-running Grey Pride campaign calling for a Minister for Older People has been boosted by The Daily Express.

World darts champion opens pub at Middlesbrough Grange
6 Apr 2018

BDO World Darts Champion Glen Durrant has officially opened a new pub in a care home in Middlesbrough.

Orchard Gardens residents organise party for staff
26 Mar 2018

Kind hearted residents and families at a Bishopstoke care home. organised a tea party to honour the staff, that help to care for them during Employee Appreciation Day.

Family and residents praise Anchor care homes in national survey
23 Mar 2018

Anchor has been given the seal of approval after residents living in its care homes and their families rated the organisation above the national average in a survey on care services.

Residents praise Widnes Hall care home in national survey
23 Mar 2018

Staff at Widnes Hall care home in Widnes are celebrating after it performed strongly in a nationwide care survey answered by residents about the care they receive.

Understanding Dementia Seminar at Orchard Gardens
21 Mar 2018

A care home in Bishopstoke recently held a Dementia Seminar so members of the public could find out more about the condition.

Tolson Grange care home praised by care regulator
14 Mar 2018

Tolson Grange care home in Huddersfield has been classed as Good in all areas and overall by regulator the Care Quality Commission (CQC). Staff at Anchor’s Tolson Grange in were celebrating this week

Anchor care home managers given ‘Outstanding’ praise
22 Feb 2018

Managers of the Anchor care homes which gained an ‘outstanding’ rating from the Care Quality Commission came together for a formal gathering today.

Anchor wins council contract to run its social alarm and telecare call monitoring services
21 Feb 2018

Housing charity Anchor has won a contract to supply Social Alarm and Telecare 24/7 monitoring services and an out-of-hours emergency answering service for tenants in the Hillingdon borough.

Family and residents praise Victoria Court care home in national survey
11 Feb 2018

Staff at a care home in Ilkeston are celebrating after it performed strongly in a nationwide care survey answered by families and friends who have relatives living there.

Family and residents praise Thornton Hill care homes in national survey
11 Feb 2018

Staff at Thornton Hill care homes are celebrating after they performed strongly in the first nationwide care survey answered by families and friends who have relatives living there.

Family and residents praise Thomas Henshaw Court care home in national survey
11 Feb 2018

Staff at Thomas Henshaw Court care home in Southport are celebrating after it performed strongly in a nationwide care survey answered by families and friends who have relatives living there.

Family and residents praise The Ridings care home in national survey
11 Feb 2018

Staff at The Ridings care home in Banbury are celebrating after it performed strongly in a nationwide care survey answered by families and friends who have relatives living there.

Outdated opinions on caring for older people contribute to a nation of guilt-ridden worriers
30 Jan 2018

Families are facing unnecessary worry and guilt because government and society are out of step with reality when it comes to who should care for Britain’s older people.

Friendly neighbours key to happiness in older age
29 Nov 2017

New research from Anchor has revealed that living amongst neighbours who will ‘pass the time of day’ is one of the most significant contributors to happiness in retirement.

Jane Ashcroft wins power 50 grand prix award
24 Nov 2017

Anchor Chief Executive Jane Ashcroft CBE has won the prestigious Grand Prix award at the HealthInvestor ‘Power 50’ ceremony.

£4.5bn annual high street losses predicted by 2030 as retailers fail to attract grey pound
21 Nov 2017

Anchor is highlighting the dire need for the high street to reinvent itself as a new report predicts up to £4.5bn annual losses by 2030 as retailers fail to attract the grey pound.

Anchor wins LaingBuisson Excellence in Training
21 Nov 2017

Anchor is hugely proud to have won the LaingBuisson Excellence in Training award.

Anchor’s apprenticeship scheme has been rated the best in the country
30 Oct 2017

Anchor has come top in the Rate My Apprenticeship Award, beating the likes of Virgin Media, Deloitte, Land Rover and BAE Systems to be rated the best in the country.

West Hall care home rated outstanding by care regulator
17 Oct 2017

West Hall care home has been classed as outstanding by regulator the Care Quality Commission (CQC).

The power of drama, music and dance in helping people with dementia
26 Sep 2017

The Beth Johnson Foundation and Anchor have launched a new report that recommends the innovative use of drama, music and dance in care homes to help people living with dementia.

Heyberry House cook wins Chef of the Year competition
11 Sep 2017

Cook Russell Hesketh, from Heyberry House care home in Birkenhead was celebrating this week after winning the national final of Anchor’s Chef of the Year catering competition.

Pets’ power to prevent older people’s loneliness and anxiety
1 Sep 2017

New research by Anchor has revealed that one in five older people wish they owned a pet. Find out more.

Anchor supports the National Housing Federation's Starts at Home campaign
31 Aug 2017

Anchor is supporting the National Housing Federation's Starts at Home campaign to raise awareness of the importance of supported housing.

One in three feel guilty about summer plans because of older relatives
31 Aug 2017

Anchor reveals Brits are confused and worried over social costs and funding
13 Jul 2017

New research has revealed widespread confusion around the cost of social care with the majority of people wanting stronger State support.

Care assistant at Heathside calls on young men in Surrey to consider a career in care
23 Jun 2017

A care assistant from an Anchor care home in Woking is leading a campaign to encourage young men in Surrey to consider a career in care.

The old ones are the best ones-UK’s hills are still alive with The Sound of Music
26 May 2017

New research, from housing and care provider Anchor, has revealed that The Sound of Music is the favourite family film of today’s over 55s.

Care home apprentices graduate after a year of hard work
28 Apr 2017

A group of apprentices working for Anchor have received their graduation certificates from Director of Care Mark Greaves at a special ceremony.

Britirement Brexit Britain sees shift in retirement living as nation swaps sun and sea for staying put
12 Apr 2017

New research, from housing and care provider Anchor, reveals Brexit Britain’s boom in interest for England’s retirement housing as concerns rise about retiring abroad.

Bishopstoke Park becomes first UK retirement village to be awarded AA Rosette
10 Mar 2017

The Redwood Bistro at Bishopstoke Park has been awarded a celebrated AA Rosette.

First care home restaurant to offer meals to public with swallowing difficulties
2 Feb 2017

A restaurant at a West Byfleet care home will be one of the first in the country to offer meals safe for those with swallowing difficulties to visitors.

Jane Ashcroft recognised as an influential leader at awards night
29 Nov 2016

Anchor Chief Executive Jane Ashcroft has been named the second most influential leader in the independent healthcare sector at the HealthInvestor Power Fifty 2016.

Ageism on the high street risks costing shops and businesses up to £3.8bn each year
21 Nov 2016

Anchor manager recognised for her work in the leasehold sector
16 Nov 2016

Lack of retirement housing: the real cost
22 Aug 2016

Independent Think Tank, The Strategic Society Centre, and Anchor have partnered to put a figure on the economic impact of the lack of suitable homes for older people.

Anchor named one of The Sunday Times Best 100 Companies
28 Feb 2016

Silver Chic: what will the retirement home of the future look like?
22 Nov 2015

As we look ahead to a future with a rapidly ageing population and a lack of suitable housing for those in retirement, Anchor has envisaged what the retirement housing of the future might look like.

Study reveals iPads have ‘substantial potential’ to improve quality of life for people living in care homes
27 Aug 2015

Interest in the use of touchscreen technology to improve the quality of life for older people, and in particular those living with dementia, is growing.

Report reveals financial incentives behind hospital bed blocking
23 Feb 2015

Research finds children are ‘disconnected’ from older people
23 Oct 2014

Anchor research uncovers nation taking a gamble with our older years
11 Aug 2014

New research commissioned by Anchor has revealed the true extent of the nation’s denial about ageing.

Anchor publish Grey Pride Manifesto
24 Jul 2014

Neglect, loneliness and inadequate care funding are just some of the reasons why Anchor is issuing a rallying call to transform the way services are planned and designed for older people.

Report calls for men to defuse care workforce timebomb
25 Feb 2014

Anchor’s Chief Executive Jane Ashcroft receives a CBE from the Queen
30 Dec 2013

Anchor Chief Executive Jane Ashcroft has been recognised in the New Year Honours by being made Commander of the Order of the British Empire (CBE) for her services to older people.

Right Care, Right Price report published
16 Sep 2013

The British public are oblivious to the realities of the adult social care system and their own likelihood of developing care needs, according to a report released today.

West Hall care home wins national design award
2 Nov 2012

Staff at Anchor’s West Hall care home-(New Anchor URL TBC) in West Byfleet, Surrey, are celebrating this week after winning a national design award.

Grey Prey hits Parliament
8 Sep 2011

Contact Anchor's Communications team on 07713 085 004

If you are a journalist and would like to speak to someone, please call the duty media officer.

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